Dell 案例分析.docVIP

Dell: From a Low-Cost PC Maker to an Innovative Company 小组成员： 刘洋 刘莉 姜新 李宁 刘辉 胡嘉莹 滕家文 所属院系：商学院国贸系 研究时间：2013年11月1日——2013年11月14日 Summary: Dell, one of the world’s largest computer distributors in terms of quantity of units sold and gross income, and one of the US largest corporations, achieved great achievements and earned many laurels over the past years.However, in the recent years, Dell was forced to meet a lot of challenges, both from customers and its internal.Therefore, we’d like to put forward some feasible suggestions to help solve problems. Key word: Dell Achievement Challenge Suggestion Background 1. Global notebook computer industry current status Strong demand in the terminal under elevated lift, not only increased demand for major regional markets, emerging markets also leapfrog propensity to consume, differs greatly from the traditional notebook universal path. Initial purchase of a personal computer to a desktop computer is not a priority, opting instead for direct purchase of notebook computer users has increased dramatically, with DTR (Desktop Replacement) effect continued to climb, resulting in 2007 in the global notebook shipments 97 million units, compared with 2006 growth of 31.9%. Observation notebook products, Youyi consumer market for all major brands wrestling battlefield, consumer models have not as in previous years, the emphasis on product specifications and performance enhancement, anti-Israel communications, audio and video features, stylish looks, games imaging capabilities as the main appeal, as to enhance product differentiation and brand image the main source. global notebook market, 2003-2007 Shipments / shipment value analysis Shipments 2007 Taiwans notebook shipments by the global economic recovery and the impact of consumer warm , market demand -side hot, brand manufacturers of OEM orders continued to inject , however, is limited