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1、Marketing and advertising approaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:D、the Internet enabled companies to better communicate with customers and understand their needs and buying habits. 2、Ways in which user profiles are typically generated by EC businesses include all of the following except:C、using customer segmentation to identify customers‘ preferences. 3、The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:C、privacy and trust issues. 4、The introduction of EC has: A、decreased customer loyalty because customers can more easily shop, compare, and switch to different vendors. 5、What has been the impact of the introduction of EC on customer loyalty in general? A、Loyalty has decreased because of customers‘ ability to shop, compare, and shift vendors. 6、According to research, customer satisfaction with an Internet store: C、drops dramatically when certain Web site features fail to perform properly, such as the content‘s reliability, loading speed, or usefulness. 7、Procter Gamble （PG） used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, PG:D、reduced the time-to-market from concept to market launch by approximately two years. 参考答案: D 8、All of the following are correct about market research methods exceptC、Direct mail marketing methods are usually cost-effective. 9、According to Inmon, B2C clickstream data can reveal information each of the following except: A、What goods the customer wanted to buy, but could not find. 10、Which of the following statement about Web mining is false?C、Uses customer data to infer or predict customer interest in other products or services. 11、Once a company knows a consumer‘s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might e