InternationalBusinessStrategy,Management,andtheNew.pptVIP

* * * * * International Business: Strategy, Management, and the New Realities * Managerial Strategies: Marketing to Governments In Emerging Markets, government agencies and state-owned enterprises are important, well-financed customers Governments buy enormous quantities of products (such as computers, furniture, office supplies, and motor vehicles) and services (such as architectural, legal, and consulting services). State enterprises operate in areas such as railways, airlines, banking, oil, chemicals and steel, and buy from foreign suppliers. E.g., the Three Gorges Dam in China was built b