前期报告英文格式前报告英文格式.doc

毕业论文前期报告 毕业论文题目：从商业广告看文化因素对广告翻译的影响 The Influence of Culture Elements on the Translation of Advertisements-Take Commercial Advertisements as an Example 学生姓名：杨小艺 学号：098802 班级：英语C093 指导教师：侯晓佳 职称：讲师 报告提交日期：2013，4，13 前期报告内容 Nowadays English culture plays a more and more important role in people’s life, especially in business communication. To market a company’s products, advertisement plays an indispensable role. English advertising language is an important component of modern English culture. It has unique language feature which are the reflection of English culture. How English culture influence advertisements is an interesting topic. There are many theories on English culture and researches on the features of advertisements. However, there are fewer researches on the culture influence on advertisements. How people and cultures define themselves has great impact on their business practices. Consider the case of Japan, where group goals and needs are almost always placed ahead of those of individual. In Japan, the classic American hero—the self-made man or woman who boastfully looks out for “number one”—is hardly an ideal. There the individual gives way to the group. Decisions are made on a consensus basis and group harmony is the desideratum—to the point that even when visitors are thought to be dead wrong, the Japanese will never tell them that they are. The Dutch researcher and business consultant, Geert Hofstede, has developed a useful framework that define and classify national cultures. Each issue ultimately has a very real effect on how people process information and interacts, either personally or with business colleagues. The four dimensions consist of :(1) individualism(“I” consciousness versus “we” consciousness);(2) power distance(levels of equality in society);(3) uncertainty avoidance(need for formal rules and regulations);(4) masculinity(attitude toward achi