[如何打造卓越的营销团队.ppt

案例13 在宝洁17天换了5种方法，开发重点终端 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. I will take you through the People part of our initiatives. Thereafter, Shantel, Chief Marketing Officer for China will lead the discussion on BA, Food and Marketing Leadership. Jerry Schafer, Executive Development Officer for China will take us through our Restaurant Development Initiative. Keith will share with you our Profitability and key highlights of our financial plan. I will then close the presentation with a short preview of our pipeline for 2006 and 2007. 主讲：段学明 2013年3月29日 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 一、第一部分---破冰 二、第二部分---经典的实战营销案例分享 三、第三部分---SWOT分析 四、第四部分---脑力激荡 五、第五部分---销售技巧的案例展示 六、第六部分---销售技巧训练(一对一话术演练) 七、第七部分---学习总结与行动计划 八、第八部分---评选 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 故事一：非洲羚羊和狮子。 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 游戏一.手机 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 游戏二.两尺长的细铁丝一共有哪些用途。 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1.怎么样制作宣传单（册）发给客户后让他爱不释手、还能保存很久？ 2.送什么赠品让客户感动，并总是能在第一时间看到或想到你的品牌？ 3.怎样操作 路演+促销，才算真正获得多赢？（静心，旁氏） 4. 换种演出+促销的方法，收益大几十倍？ 5.怎样处理临期商品 不但不会亏本，还可以提升品牌形象和长期的销量？ 6.小三如何（贴牌产品）巧妙上位？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 7.如何打赢小搏大的渠道战？（送冰柜、消毒水） 8.如何运用毛泽东战术，集中优势兵力围剿敌人？ 9.蚂蚁如何跟大象赛跑？开展销量、费用、人员小几十倍的竞争策略？ 10.说了一句什么话就抢到了3万箱的团购生意？ 11.一条什么样的短信火了一个保健酒？ 12. 一个餐馆生意的火爆竟然来源于一个江湖传闻。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-201