ppt课件-whatisstrategy-purdueuniversity.pptVIP

What is Strategy? Process and Content History of Strategy? Rooted in the Military Originated in business with the emergence of the business schools (Wharton and Harvard) First known as Business Policy Used as a capstone course to bring business functions together Had little grounding in its own theory Real research in the area of “strategic management” only really began to take shape in the 1970’s Technically economics is the grounding for strategic management theory Rigid structure of neoclassical economics did not serve empirical evidence of firm performance well which lead to other discipli