[中国传统图案在VI中应用最终修改6.docVIP

郑州华信学院 本科生毕业设计（论文） 题 目： 中国传统图案在VI中的应用 ——以内乡县衙形象推广为例 指导教师： 袁媛 职称： 讲师 学生姓名： 程丞 学号： 0907110302 专 业： 广告设计 院 （系）： 艺术与传媒学院 答辩日期： 2013年5月25日 2013年5月12日 摘要：中国传统文化渊源渊源流畅，中国传统图案作为中国传统文化的一个重要部分延续至今，随着中国文化在世界的影响力不断的提高，中国传统图案越来越受到广大朋友们的喜爱，越来越让更多的设计师们关注。它经过了历史的沉淀，具有深厚的文化内涵和特色。利用这些丰富的传统图案，在景区的形象设计中体现出民族性的风情，这是许多设计师考虑的问题。深受广大设计师的喜爱。 VI设计作为一种文化符号的载体，它不仅是一个企业自身形象的展示，同时也起着传播文化的作用。在我国设计处于借鉴和创新的转型期，如何将这些传统图案运用到自己的设计中，让它具有自己本民族的特色，这是值得考虑的问题。笔者以内乡县衙形象推广为例，阐述了怎样将中国的传统图案运用到设计中。 关键词：传统图案 VI 标志 屋脊 Abstract： Competition in the tourism industry with the development of more and more fierce era, in order to remain invincible in the competition, establish a new image of themselves, will VI into their corporate image has become a new strategic plan. Now the market competition is not only the scenic quality of the war, more important is the enterprise image of war. Corporate image is an intangible asset, not available things quantization is potential sales, on behalf of their reputation, image. The United States of America Marlboro cigarettes President Mask Weir has an incisive opinion to the brand: the biggest asset is the brand of enterprise development. Its like your bank account, you accumulate the value through advertising, can enjoy its benefits. Visible and establish their own image is very important. How many spots in the let a person find everything fresh and new, establish their own unique image. It is now an urgent need to consider the problem of Chinese traditional culture, the county is one of the ancient Qing Dynasty architecture, on behalf of the Qing Dynasty officialdom culture, which is commonly used traditional patterns in China, in which extraction elements of creation is a good choice, coupled with Chinas traditional culture origin and smooth, especially the traditional pattern it is broad and profound, absorb nutrients in