毕业设计论文-谈日常用品广告英译汉的特色.doc

论文编号： 华南师范大学增城学院 本科毕业论文（设计） 题 目：谈日常用品广告英译汉的特色 姓 名：周燕雯 学 号：060114409 系 别： 外语系 专业班级： 商务英语 指导教师： 翁涛 2010年 4 月 21 日  On English-Chinese Translation Features of Daily Necessities’ Advertisements A Thesis Submitted to the Department of Foreign Languages Zengcheng College of South China Normal University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts By Zhou Yanwen Tutor：Weng Tao APR 21, 2010 Contents Abstract i 中文摘要 ii 1. Introduction 1 1.1 Significance of the study 1 1.2 Research Questions and purpose of the study 1 1.3 Structures of the thesis 2 2.Literature Review 3 3. Description of Advertisements 5 3.1 Definition of an Advertisement 5 3.2 Main Functions of an Advertisement 5 3.3 Elements of an Advertisement 5 3.4 Definition of Daily Necessities’ Advertisements 6 4. Language Features of Daily Necessities’ Advertisements 8 4.1 Lexical words 8 4.2 Rhetorical Figures in Advertisement English 10 4.3 Syntactic Features 11 5. Translation Principles and Skills of Daily Necessities’ Advertisements 13 5.1 Conciseness 13 5.2 Smoothness 13 5.3 Literal爐ranslation燼nd爁ree爐ranslationf Fo 14 6. Conclusions 16 Bibliography 17 Acknowledgements 18 Abstract With Chinas accession to the WTO，all increasing number of Chinese enterprises and commodities have the opportunity to enter the international market，but at the same time more and more foreign enterprises and their products are entering the domestic market.In market-competing battle，the most powerful weapon is advertisement．Every year many companies in different countries are to pay a large sum of money for the shaping of their corporate image and promote their own products. For both Chinese and foreign enterprises，there is all advertisement internationalization problem，that is product advertising translation Under this situation, it is very ind