华为品牌国际化战略研究..docxVIP

毕 业 论 文 题目： 华为品牌国际化战略研究 学 生： 苏绚 学 号： 201007030213 院 （系）： 管理学院 专 业： 市场营销 指导教师： 郝欣 __ 2014 年 6 月 12日华为品牌国际化战略研究摘 要 随着我国通信设备制造业的飞速发展，我国的通信设备制造厂商更多地去满足我国通信市场的同时，也在大力的开拓着国际市场。此时，分析和研究我国通信设备制造厂商挺进国际通信市场的国际化战略很有必要，而华为正是国内通信设备制造业中的领头羊，从一家很小的通信产品代理商成长为国内首屈一指、国际声誉日隆的电信设备供应商。华为的成长历程和鲜明的企业特征, 为正在做大做强、正在面向国际化的中国企业提供了一个样板。通过对华为的国际化战略进程中所处的进程、内外环境以及所面临的问题的分析，可以为准备实施或者已经实施进行国际化的国内企业分析所处的阶段和现状，帮助国内企业确定国际化所采取的战略，应对国际化进程中面临的问题，为中国企业走出去提供战略借鉴和建议。关键词：华为品牌，国际化战略，问题，对策Study on Huawei Brand Internationalization Strategy ABSTRACTWith the rapid development of Chinese communication equipment manufacturing industry, Chinas communications equipment manufacturers more to meet the communication market of China at the same time, also vigorously open up international market .At this time, it is necessary to analyze and research of Chinese communication equipment manufacturers into the international telecommunication market internationalization strategy, And Huawei is the leader in the domestic telecommunication equipment manufacturing industry, which growth from a very small communication products agents for domestic come first on the list, the international reputation of the telecommunication equipment suppliers. The growth process of Huawei and distinctive characteristics of the enterprise, as being bigger and stronger, providing a model for Chinese enterprises who are facing the international. Through the analysis of the Huawei internationalization strategy in the process, the process of internal and external environment as well as the problems faced, can be prepared to implement or have the implementation stage and current situation of domestic and international enterprises of the domestic enterprises, to help determine the internationalization strategy taken by the process of internationalization, faced with problems in strategy, to provide reference and suggestion for the China Enterprises.KEY WORDS: Huawei brand,Internationalization strategy ,Problem ,Countermove 目 录摘要ⅠABS