格子店经营况调查报告triple L.ppt

IBM081 Enhance the Competitiveness of Boxes Shops Introduction Outline Findings Recommendations Summary Cecilia Wilson Rainy Rainy Introduction background Methodology scope Introduction Introduction Introduction Slight investment Professional sales service Cheap Convenient attractive Introduction Figure out problems sum up suggestions Introduction Introduction Findings Findings Outline Overall Status Goods Management Situations about Boxes Shop Findings Overall Status: 94.7% 5.3% Yes Have you ever heard this retail mode? 73.7% 12.6% So so How do you think about the operating status of boxes shop? Satisfied Boxes shop has already developed its popularity; however, it still has large room for improvement. Conclusion : Findings Problems about goods: 77.9% 53.7% inconvenience of communicating with the sellers and the lack of after-sale services What’s the biggest defect of boxes shop? no quality warranty The quality of the goods needs guarantee and improvement. Conclusion : Findings Problems about goods What is the key indicator for choosing boxes shop? 27.4% How much do you spend on boxes shop each time? Under 50 Yuan Reasonable prices Half of respondents thought that there should be a price limitation for the goods, and all of these people prefer the prices with a maximum of 100 Yuan. Various Kinds of good 33.3% Conclusion : Setting reasonable prices and also a limitation for the price are effective approaches to attract more consumers. Findings Problems about goods What is the defect of boxes shop? 60% unclassified goods Moreover, cosmetics and daily necessities account for a large part of the goods, while crafts and foods are rarely seen. Conclusion : Incomprehensive categories of goods and inefficient assortment are the great drawbacks of boxes shops. Findings Problems about managements: Would you like to rent a shop and run it? 77.89% would not like to 32.63% knew little about how to run it Conclusion : Their social needs are not met The way