ConsumerDecisionMakingModel.pptVIP

Cb8 - * University of Oklahoma PRICE College of Business Cb8 - * Consumer Decision Making Model Memory Product knowledge and involvement Information in the environment Interpretation Exposure, Attention, and Comprehension Knowledge, meanings and beliefs Integration Attitudes and intentions Behavior Attitudes Intentions PBB#5 * Attitudes Overall evaluation of a concept represented as general feelings of favorability or unfavorability The goal of the integration process is to analyze the personal relevance of the concept and determine whether it is favorable or unfavorable Whet