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I奥运男篮特派员海选策划书.doc

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I奥运男篮特派员海选策划书

箭牌卫浴·瓷砖终端促销活动策划书亮“箭”伦敦喝彩男篮 ——箭牌卫浴·瓷砖寻找伦敦奥运男篮特派观察员海选活动箭牌瓷砖市场部 2012年3月22日标准版目录一、箭牌卫浴·瓷砖寻找伦敦奥运男篮特派观察员活动方案···············································`2 1、活动主题：亮“箭”伦敦喝彩男篮········································································2 2、活动时间······················································································································2 3、活动地点······················································································································2 4、参与方式······················································································································2 5、参与活动流程··············································································································2 6、奖项设置······················································································································2 7、海选报名卡的注意事项及使用办法············································································2 8、促销形式······················································································································3 二、产品促销活动方案··············································································································4 1、活动主题：亮“箭”伦敦喝彩男篮·········································································4 2、活动形式······················································································································ 4 3、箭牌护照使用说明书····································································································4 三、活动物料下载地址连接·········································································································5 四、本次活动注意事项···············································································································5 一、箭牌卫浴.瓷砖寻找伦敦奥运男篮特派观察员活动方案 1、活动主题：亮“箭”伦敦喝彩男篮 2、活动时间： 2012年4月21日——2012年5月6日 3、活动地点：箭牌卫浴.瓷砖各终端店面