探索玉溪修学旅游的推广发展意义..docVIP

目录 目录………………………………………………………………………………(1) 摘要………………………………………………………………………………(2) 一、修学旅游的概念、内涵及其发展现状……………………………………(3) （一）…………………………………………………………(3) （二）修学旅游的内涵…………………………………………………………(3) （三）修学旅游的发展现状……………………………………………………(3) 二、玉溪发展修学旅游的优势及市场分析……………………………………(4) （一）玉溪修学旅游资源分类表……………………………………………….(5) （二）区位优势………………………………………………………………….(7) （三）市场分析………………………………………………………………….(8) 三、玉溪修学旅游产品设计构想……………………………………………….(9) （一）产品类型…………………………………………………………………..(9) （二）主要产品设计…………………………………………………………….(11) 四、玉溪修学旅游产品营销策略……………………………………………….(12) （一）校企联合………………………………………………………………….(12) （二）品牌营销………………………………………………………………….(12) （三）网络营销………………………………………………………………….(12) （四）公共关系营销…………………………………………………………….(13) 探索玉溪修学旅游的推广发展意义 【摘要】修学旅游能够带给学生在书本上、在教室、书房里无法得到的体验，对于发展人类多元文化、提升青少年文化素养、培养青少年全面协调能力、构建和谐社会影响深远。独具魅力的修学旅游因其独特的“游学相伴”的旅游体验正成为现代旅游业发展的一个新趋势，国内修学旅游已经到了升温的时候。玉溪有着丰富的资源、良好的区位优势并且近几年旅游业发展势头迅猛。积极探索、推广玉溪修学旅游，开发玉溪修学旅游产品对扩大玉溪修学旅游的市场影响力、抢占云南修学旅游滩头有着十分重要的意义。 关键词： 玉溪市 修学旅游 发展探索 【Abstract】being able to bring to student the accomplishment experiencing , being advanced to developing multivariant culture of human being, teen-agers culture , the social influence fostering teen-agers to harmonize an ability all round ,structuring harmony going ahead , having no way to within the classroom , study tourism is being a new trend becoming modern tourist because of the tour that whose unique studying by travelling accompanies each other , constructs in the homeland when mimicking a tour having already arrived at litre of temperature. YuXi City has rich resource , fine geographic advantages and the past few years tourist trade development tendency is swift and violent. YuXi City trying to explore new ways , being extended repairs the learning tour , developing YuXi City mimics the tour product mimicking the beachhead touring having very important significance to expanding Yu Xi City repairing the marketplace influence learning a tour , racing to control Yunnan. 【Keywords】Yuxi study tourism development-expiore 一、修学旅游的概念、内