《法国服装学院esmod的研究生英语招生简介以及中文翻译.docVIP

master of arts Fashion market 时尚营销 an outstanding program associating product strategy to management and communication in fashion firms 一门杰出的课程，结合了在时尚企业中对商品趋势的管理和沟通 Available to students who have graduated from the 3 years fashion design or pattern drafting program who wish to integrate the job market with multiple skills. It is also available as a 3rd specialization after studies in business administration or communication. 仅对有3年艺术时尚设计学历的或者是pattern drafting program（打板？），希望让自己有更丰富的技术的学生招生，也对学习了商务管理和沟通方面的学生开放作为第三？？专业 PROGRAM 34行 Discovery of the fashion network 时尚界之大发现 introduction to the network 时尚界导论 analysis of the sectors: women’s wear , men’s wear, children’s wear and accessories 各类分析：女装，男装，童装，配件 history and sociology 历史和社会学 collection strategy （产品）奢侈品趋势 technology et production engineering 技术和商品制造 the network and globalization trends 行业和全球趋势 leading brand names 领先品牌名称 The Fashion network and marketing the origin of marketing in the network 行业内营销的起源 the environment’s influence on the network 行业内环境的影响 understanding the consumer phenomena 理解消费者现象 a fashion product’s international magnitude 一个时尚制造者的国际分量（很大） fashion product strategy 时尚制造趋势 fashion product intellectual and industrial protection 时尚制造的知识和工艺的保护 product coherence 制造条理 the evolution of distribution methods 分销理论的改革 export / import :fashion product sourcing 出口、进口：时尚制造的源头 the relevance and adaptation of communication on purchase action 购买活动中的沟通上的关联和适应 Fashion Merchandising 时尚广告推销，销售规划 origin 起源 dramatizing the product 商品夸张 devices 动机 esthetic and cost-effectiveness 美学和实用 atmosphere and sales outlet management 市场氛围和外销（or 批发）？？管理 Fashion Media 时尚媒体 the bases and supports 基础和支持 written communication techniques 写下交流的技巧 coaching and expert oral presentation 教授与研究口头展示 fashion semiology 时尚符号 communication strategy and product image construction 交流趋势和商品外观建设 at the end of the program, students must write a dissertation relevant to the different fashion markets. The