加盟小冰川冻酸奶可行性报告.docVIP

目 录 一、简介·······················································2 二、前言·······················································3 （一）企业介绍··················································4 （二）品牌诠释··················································4 （三）行业现状分析··············································5 （四）市场前景··················································5三、项目适应性··············································6 （一）竞争环境分析··············································6 （二）态势分析SWOT··············································6 四、营销管理·················································7 （一）产品介绍··················································7 （二）选址······················································7 （三）目标市场定位··············································7 （四）价格······················································7 （五）销售渠道··················································7 （六）促销与广告···············································8五、团队管理················································9六、盈利分析················································10 （一）前期投入·················································10 （二）费用预测·················································11 （三）销售预测·················································11 七、结论······················································12 一、简 介： 小冰川创始于1992年，是一家集研发、生产、销售为主的综合型企业，旗下冻酸奶和冻奶酪品牌成功运作22年，将最前沿的品牌创新与研发成果输送到公司，为公司提供了动力加油站，同时共享到全国各地连锁店，使每一家连锁店都能与时尚同行，与前沿同步。任何经典、成熟的事物，都是时间的结晶，没有捷径可循。小冰川用22年时间打造的业界经典传奇。小冰川创始于1992年，小冰川小冰川小冰川小冰川小冰川小冰川冻酸奶小冰川酸奶酪小冰川甜奶酪小冰川榴莲奶酪冻奶酪—冰喜奶酪秘制酸奶燕麦粥养颜美容木瓜露秘制杏儿茶秘制黑芝麻糊榴莲奶酪酸奶酪 1