广告英语翻译中的文化对比.docVIP

广告英语翻译中的文化对比 广告英语翻译中的文化对比 The Comparison of Culture in Advertising English Translation 　　Wang Fen 　　﹙Department of Automotive Engineering f Hengyang Technician College , Hengyang21101 China) 　　Abstract: With progress in china’s reform and opening-up, as well as the development of china’s economy, advertising industry has been developing quickly. The globalization of the world economy, China’s entry to WTO and the rapid development of the internet and information communication technology make the cross-cultural communication of advertising possible. Advertising translation is of great significance for the enterprises in exploiting the global market under the circumstance of globalization. This paper analyzes the influence of cross-cultural communications on advertising translation from the perspective of religion belief, history background, customs, values, aesthetic standard and analyzing. And it also discusses about principles and methods of advertising translation combined with examples. 　　Key Words: economic globalization; advertising; advertising translation; culture 　　1 The Comparison of Cultural Differences in Advertising English Translation and thEir Performance 　　 Differences in National Faith 　　All ethnic groups in the world’s admiration has its own complex, and their weddings, marriage, food and other requirements are also various. Therefore, in the process of translation, we must fully respect the beliefs of local consumers, not to breach their taboos. 　　“In China, the ‘long’(dragon)is the totem of the spirit of Han nationality, is a symbol of good fortune and the rights of the feudal emperor of the time often put their own as a ‘long’, as China has been the proud descendants of the Dragon. However, in the eyes of Westerners, there will be no feelings of special, and even the “long” as a terrible monster rear its ugly head”(Nida,001:84). Bible repeatedly referred to “the old dragon” Satan was called the Devil, is a temptation with God a