汽車4S店管理系统分析与设计毕业论文.docVIP

重庆大学网络教育学院 毕业设计（论文） 题目 汽车4S店CRM管理系统 学 生 江晓宝 指 导 教 师 夏劲松2014-9-1 10:00:002014-9-22 23:00:00 摘 要 随着汽车产业的迅猛发展，以汽车整体销售、汽车配件销售、售后服务和信息反馈的4S经营模式应运而生，它作为产业链条中重要环节，也面临着巨大的机会和挑战，因此原始的管理手段已经不能适应当前的发展需求。而随着竞争加剧，不断有4S店关门倒闭的消息，于是，有了新的理解：在对营销模式的分析外，还必要用信息化管理提升核心竞争力。 经过对汽车4S店多方面的调查和研究，综合以往的汽车企业管理模式和当今需求，设计出了汽车4S店管理系统。从基本上讲，该系统的设计必须要顾及到适合当今发展形势以及企业的泛用性。本系统采用多层框架结合，整个系统根据功能划分为用户和管理者两个不同的身份，给出不同的操作界面，在页面中根据身份判断来实现相应功能。整个系统划分为客户功能模块、库存管理、会员管理、订单管理、输出管理等五大功能模块。它根据添加数据库相应的数据，来拉近客户与管理者的距离，使得交易更简单、方便，实现了客户会员和商品库存同时管理的综合性要求。 本管理系统采用“MyEclipse”为开发环境，采用“JSP+Oracle 10g”开发技术，利用JAVA语言进行编程求解，系统设计简单易懂，界面清洁，操作方便。 关键词：汽车管理系统；SSH框架；JSP Abstract The 4S auto marketing model featuring vehicle sales (Sale), parts (Sparepart), service (Service), and information feedback (Survey) emerges with the rapid development of the automotive industry. Being the key link in industrial chain, 4S model is confronted with both enormous opportunities as well as challenges, since the outdated management can no longer meet the requirement of the fast development of the industry. Given that many 4S stores shut down due to increasing competition, sheer analysis of previous marketing model is not enough; it is necessary to enhance the core competitiveness through information management. The 4S store management system is therefore designed based on the comprehensive survey and research of 4S stores, the lessons and experiences drawn from previous automotive enterprises management models, and the need of the current market. In principle, this design needs to adapt to the trend of development and should be applicable to all enterprises. The whole system is multilayered which provide customers and managers with different operation interfaces respectively. Users with different identities can get access to corresponding functions on the system home page. The system involves five functions, namely, customer function, stock management, membership management,