Q-BANKDevelopmentofaTested-QuestionDatabase.ppt

Q-BANK: Development of a Tested- Question Database Questionnaire Design Research Lab Office of Research and Methodology National Center for Health Statistics Cognitive Interviewing at NCHS A Brief Overview Questionnaire design problems Some possible threats to accuracy derived from questionnaires: Questions not understood as intended Don’t adequately capture respondent experience Pose an overly challenging response task Don’t provide a legitimate option for an answer Questionnaire design problems (2) Errors can be systematic (bias) or random (noise; high variance) Problems may not b