《6稿谈广告职业人的就业竞争力.docVIP

谈广告职业人的就业竞争力 杨力1 ， 邱静宁2 ， 卢香萍3 ［1．、2．广西经济管理干部学院，广西 南宁 530007； 3．北大青鸟APTECH（南宁状元廊）授权培训中心，广西 南宁 530003］ [摘要] 在广告就业领域，广告学校人在初次就业时要比广告职业人更缺乏竞争力。问题的严重性在于我们的学校教育没有认真把广告准职业人的培养和转化作为一个广告人在校内的必然成长过程。本文围绕广告职业人的就业竞争力，重点研究广告准职业人这一特定的成长阶段。通过将我国近几年在职业教育领域中培养学员成功就业的“青鸟模式”来进行比较后得到的结论是，就业竞争力的形成关键就在学校教育中要注意抓好准职业人的培养和转化。就业核心竞争能力的提高不能光依靠专业技能教育，要将硬实力和软实力结合起来，贯穿到广告行业准职业人的培养和造就过程当中，而培养广告经营能力素养可以作为造就广告准职业人的关键点。期望本项研究有助于提高广告学校人的就业竞争力。 [关键词] 广告；准职业人；专业技能；职业素养；就业 Studies of advertising professionals employment competence Yang Li1，Qiu Jingning2，Lu Xiangping3 ［1．、2．Guangxi Economic Management Cadre College,530007,Naning,Guangxi; 3．Beida Jade Bird APTECH （Nanning Zhuangyuanlang） Obtain employment domain, advertising in advertising in the school when the initial employment than advertising professionals lack more competitive. The seriousness of the problem lies in our school education without the advertising must seriously professional training and transformation as a necessary in school advertisers. According to the employment competitive advertising professionals, advertisement must professional person this particular stage of growth. Through our professional education in will be successful in the fields of training students employment Jade Bird mode to compare the conclusion is, after the formation of employment competence in school education is the key to pay attention to professional training and accurate. Employment core competitive ability raise cannot rely on professional education, light skills will be hard and soft power, through the combination of professional advertising industry must cultivate and bring up process, and cultivate advertising business ability makes advertisement as literacy key professional person must. Expect this research helps to improve the employment competitive advertising school people. Keywords：Advertising, Prospective professional people, Professional skill, Professionalism, employment 2009 年将是城镇就业面临形势最为严峻的一年，对各行业就业都带来了空前的压力。这种就业压力不仅来自金融