新(大学英语term paper模板.docVIP

课程小论文模板： Study on the Advertising Strategies of Multinational Corporations in China: a Cross-cultural Perspective （论文题目） Student: ….. Supervisor: …… Major: ……. Course: College English 4  Abstract An increasing number of multinational corporations turn their attention to Chinese market by recognizing its substantial potential for expansion and profit. In order to occupy an advantageous position in the fierce competition, they are adopting …… Key words: cross-cultural communication, multinationals, advertisement, standardized, localized  1 Introduction Ever since the end of t