研究分析與报告平时作业.docVIP

BSBRES401A Analyze and Present Research Information After-class Assignment 10IB Class 03 Name in Chinese （中文姓名） Name in PinYin （姓名拼音） Student Registration Number （学号） Task 1 The Role of Marketing Research (Chapter 1) What is the Marketing Research?Marketing Research: The application of the scientific method in searching for the truth about marketing phenomena. These activities include defining marketing opportunities and problems , generating and evaluating marketing ideas, monitoring performance, and understanding the marketing process. What are the differences between Basic Research and Applied Research?Basic Research conducted without a specific descision in mind that usually does not address the needs of a specific organization; Applied Research conducted to address a specific marketing descision for a specific firm or organization. What is the Marketing Concept concerned with?Marketing Concept concerned with consumer desires, beliefs, and attitudes becomes essential. What four stages does a marketing strategy involve?A marketing strategy involve following four stages: (1)Identifying and evaluuating market opportunities; (2)Analyzing market segments and selecting target markets; (3)Planning and implementing a marketing mix that will provide value to customers and meet organizational objectives; (4)Analyzing firm performance Which factors should be considered when a marketing manager faces the decision when to conduct a marketing research? Please explain.（自己写） Task 2 (Chapter 3, 5) What are the three types of marketing research? Decide whether the following researches should be exploratory, descriptive, or casual, and briefly give your reasons.The three types of marketing research is Exploratory Research, Descriptive Research, and Casual Research.(1) Establishing the functional relationship between advertising and sales.Exploratory Research （解释为什么是这个调研,自己写）(2) Investigating consumer reactions to the idea of a new laundr