研究生論文的翻译.doc

研究生论文.doc 的翻译 ? ? ? ? ? ? ? ? ? The York Management School 纽约管理学院 ? ? ? ? ? ? The brand value management in Chinas FMCG industry Chinas快速消费品industry的品牌价值管理 ? ? ? ? ? ? Y4915739 Y4915739 ? ? ? ? ? ? Supervisor: Russell Yates 监事：罗素耶茨 Date: 日期： ????????????? 09/01/2011 2011年09月01日 ? MSc in Management with Business Finance 企业财务管理与MSc ????????????? The York Management School 纽约管理学院 University of York 约克大学 ? ? ? The brand value management in Chinas FMCG industry 在中国快速消费品行业的品牌价值管理 ????????????? Y4915739 Y4915739 Acknowledgements 致谢 ? I sincerely appreciate all my teachers from the University of York that provide me with unreserved attention and support. 我衷心感谢我所有的老师从纽约大学，为我提供了 毫无保留的重视和支持。 I would like to show my particularly gratitude to my supervisor Russell Yates, a respectable and resourceful scholar. 我想表明我特别感谢我的 上司罗素耶茨，一个可敬的和足智多谋的学者。 Without his valuable guidance, helpful suggestions and impressive patience, this dissertation could not be completed and many illogical deductions would not be found and corrected. Appreciation also goes to Mr. Philip Warwick for his impressive kindness and detailed comments for this dissertation assessment. 没有他的宝贵的 指导意见，有益的建议和令人印象深刻的耐心，本文无法完成，并，许多不合逻辑扣除不会被发现和纠正。 还要感谢菲利普华威先生，他令人印象深刻的善良和详细的 注释 ， 本文评估。 ? I shall also express my thanks to my beloved parents for their considerations and supports though these years. 我也表达我的感谢我亲爱的父母为他们考虑，虽然这些年来的支持。 Moreover, the thanks will be extended to my kindly fellow classmates who help me unconditional during the questionnaires distribution and collection. 此外，感谢我好心的同学们，谁帮我在问卷的分发 和收集 无条件将延长至 。 Finally, I am also grateful for all the participants who paid their valuable time to help me with the primary data collection. 最后，我还要感谢所有参与者付出宝贵的时间来帮助 我与主数据收集。 ? ? ? The brand value management in Chinas FMCG industry 在中国快速消费品行业的品牌价值管理 ????????????? Y4915739 Y4915739 Abstract 抽象 The concept of brand value has arisen as one of the most important components of a firms intangible asset. 品牌价值的概念已经出现了企业的无形资产中