社會化媒体应用分析修改稿.docVIP

社会化媒体应用分析 Social Media Application 作 者: 徐婷婷 学 号: 专 业： 广告学 班 级: 传播学院广告学班 指导老师: 高昉 职 称： xxx(副)教授（讲师） 2010年10月1日 摘 要 社会化媒体这个概念的出现已有多年，但最近随着国外诸如facebook、twitter以及国内日渐红火的校内网、开心网等这些网络社区的崛起开始热火起来，这一种给与用户极大参与空间的如博客、维基、播客、论坛、社交网络、内容社区等新型在线媒体吸引了人们的关注。加之目前网络覆盖率越来越高，网民数量越来越庞大。社会化媒体最大的特点是赋予了每个人创造并传播内容的能力。在社会化媒体出现之前。传统媒体掌握着内容制作设备和工具，根据自己的编辑方针制作传播内容。随着网络和信息技术的出现，人们创造自己的图片、文字、视频和音频等内容变得越来越容易。每个人都可以将自己的所想、所看、所经历的事情，以自己特定的表达方式，通过博客、播客、论坛等社会化媒体传播开来。我相信，网络的社会化不会是朝生暮死，也不会是昙花一现的，网络的社会化将会逐步影响每个人，每家公司，深入到世界的每一个角落。乃是大势所趋。然而，社会化媒体究竟就火多久？社会化媒体营销能带给企业多少利益？以此为代表新媒体在中国未来的发展都值得我们做一番细究。 关键词：社会化媒体 网络舆论 品牌化 Abstract Social media, the emergence of this concept for years, but recently as foreign, such as facebook, twitter and Guonei increasingly prosperous campus network, network Deng happy community of Jueqi Zhexiewangluo Heat start up, give it a kind of great Shenyukongjian Yong Hu the like blog, wikis, podcasts, forums, social networks, content communities, and other new online media to attract peoples attention. Coupled with increasing network coverage at present, Internet users increasingly large. The greatest feature of social media is to give each person the ability to create and disseminate content. Before the advent of social media. Hold the traditional media content production equipment and tools, according to their own editorial content production spread. With the emergence of networks and information technology, people create their own images, text, video and audio content has become increasingly easy. Everyone will want their own, the view, the experience of things to their own particular way of expression, through the blog, podcasts, forums and other social media spread. I believe that social networks will not be Zhaoshengmusi, will not be short-lived, social networks will gradually affect everyone, every company, down to every corner of the world. But the general trend. However, social media, how long on the fire? Social medi