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Unit1 Text 1 Nike, from Small Beginnings to World Giant (I)耐克、小开端对世界的巨人 Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. The global giant company with revenues in 1996 of US $6.4 billion and profits of US $553 million started in the 1960s with the companys founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. One of Nikes founders, Philip Hampson Knight had been a top athlete when he was at the University of Oregon. He moved on to become a student at Stanford Business School, but retained his interest in sport. At Stanford he brought his enthusiasm for track sports to his studies, writing a paper on how to create a cheaper, better running shoe using Japanese labor, which was cheaper than American. 1.耐克是其中一个最强大的营销公司在商业世界,但却有非常小的开始。全球巨型公司,1996年营业额为64亿美元,利润5.53亿美元开始于1960年代日本公司的创始人出售廉价运动鞋来美国高中学校的径赛运动员会议,使用的鞋子供应他们保存在他们的汽车。耐克公司的创始人之一,Philip Hampson骑士被一个顶尖运动员当他是在俄勒冈大学。他搬到成为斯坦福商学院的学生,但他保留了运动兴趣。他把他的热情斯坦福大学轨道运动到他的学业,写论文就如何创造一个更好更便宜的跑鞋,使用日本劳动比美国还便宜。 Subsequently, Knight visited Japan and discovered a manufacturer who fitted the model of the ideal firm — Onituska Tiger Company, which made its own inexpensive, high-quality running shoes. 随后,骑士访问了日本,发现了一个厂家的模型拟合Onituska理想公司——老虎公司,这使它自己的便宜,优质的跑步鞋 Back in the US, Knight got to thinking that he could actually put his knowledge into practice, and make money. He suggested to his old college track coach, Bill Bowerman, that they could work together using their skills and interests in sport and business, and capitalize on the cheaper cost of sports shoes from Japan. In 1964, they each contributed $500 to import Tiger shoes, which Knight began selling from his car at high-school track meets.回到美国,骑士想起了,他会把知识转化为实践,和赚钱。他建议他的老教练,比尔鲍尔曼先生大学跟踪,使他们能一起工作用他们的技能和兴趣在运动和业务,利用较低的成本运动鞋,来自日本。在1964年,他们每个人都贡献了500美元,进口老虎鞋从他的车骑士开始出售在高中跟踪相会。 Worried that the Japanese Company might find a more es