乡村旅游创业计划书.docVIP

下载本文档

1906
1
约3.44万字
约 58页
2017-01-16 发布于贵州
举报
版权申诉

乡村旅游创业计划书.doc

1、本文档共58页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

乡村旅游创业计划书

乡村旅游创业计划书商业计划书范例房市健康有限责任公司商业计划书前沿，房地产市场已经进入特殊时期，如何保值增值、实现效用最大化，成为摆在当前突出位置的大事。房健康有限责任公司着眼于当前经济现实，对商业地产、旅游地产，特别是三线城市最具生态潜力市场的打造。特整理了一份符合当下实际情况的商业计划书，仅供参考。目录 1．项目摘要····································· ·2 1.1公司概况······································· ·2 1.2市场分析······································· ·2 1.3公司财务·········································3 1.4组织人力资源·····································3 2．项目背景·······································3 3．组织及战略···································· 4 3.1公司概述···········································4 3.2 总体战略···········································4 3.3公司使命···········································4 3.4公司宗旨···········································4 3.5发展战略···········································4 3.5.1初期战略·········································5 3.5.2中期战略·········································5 3.5.3长期战略·········································5 4．项目概况······································· 5 5．市场分析········································6 5.1市场环境分析·································6 5.1.1综合环境分析································6 5.1.2竞争环境分析································7 5.2消费者行为分析································7 5.2.1消费者心理需求······························8 5.2.2消费者心理习惯······························8 5.2.3消费者决策因素分析··························9 5.3产品竞争力分析································10 6．战略定位···································11 6.1市场定位·······································11 6.1.1空间市场定位··································11 6.1.2目标客户定位··································11 6.2产品定位·······································12 6.2.1形象定位·····································12 6.2.2功能定位·····································12 6.2.3传播定位·····································12 7．市场营销····································12 7.1目标市场········································12 7.2产品分析········································13 7.3价格分析········································13 7.4市场推广