私人订制创意策划有限公司(全)分析.doc

前言 项目总述 私人订制创意设计有限公司是一家专门从事婚礼、婚房、年会、庆典等活动策划及现场布置的专业公司，其中包括婚庆用车、婚房用品、活动策划、主持、路演搭建、摄影摄像、化妆、场地布置等业务。其中主推婚礼和婚房设计服务，同时拥有一批团结向上、突破求新、吃苦耐劳、热忱敬业的专业团队。力求达到为新人打造一场刻骨铭心的回忆，铸就一个温馨浪漫的家。 我们的服务宗旨是：以最优的服务，打造最精致的品牌。我们在设计理念上任性忘我，在工作中团结一心，在团队建设中注重多重发展，我们的目标就是要您从繁忙的婚事准备中放心、省心，真正的做到：相信我们，没错的。 营销模式 线上推广，自助下单，线下服务：网站运营制，与多家商家合作推广相互品牌，构建合作关系，通过网站快速集聚效应补充线下缓慢。 线下推广，现场接单，预约服务：婚博会承办制，与多家婚庆联谊举办婚庆博览会，聚集品牌，现场礼服展示拉近群众接受心理，改善受众盲目选择现象。 竞争优势：●创新思想： 对于一群不安分的年轻人来说，只要有施展平台，思想就是武器。思维活跃的我们，头脑风暴就是我们的竞争优势所在。创新可以让婚礼变成一场不一样的梦，这样的改变不仅仅是婚礼效果的呈现，更是对以往婚礼的一种突破和传统礼节的革新。●特色服务： 1、分享你们的爱情故事，我们将高端定制属于你们自己的爱情电影。 2、我们会帮助男主角设计独特的求婚，给你的她一个意想不到的惊喜。 3、我们可以对新人的婚姻进行一条龙服务。包括婚前的准备、婚纱照拍摄、婚礼现场、婚后蜜月。婚房设计、等。 4、在你们的银婚、金婚、钻石婚我们提供结婚照“翻新”活动。六折优惠、三折优惠、免费拍。让你重温当年的美好。 5、我们可以设计属于你们自己的结婚纪念晚宴。 6、我们的VIP客户享受本公司专有的结婚纪念日惊喜服务。●网络推广： 我们的网站会有专门的营销板块，利用资源设计一款专属APP，如随风潜入夜一般入侵人们的生活。公众微博、公众微信平台成为了时下最火爆的宣传方式，我们利用图文和图片与当下时尚男女们进行交流和互动，并且实时发布我们的动态。我们还会大力投放广告，在电视台、纸媒、新媒体都加大宣传。 目录 公司概况····················································8 1.公司名称··················································8 2.运营网站··················································8 3.所属行业··················································8 4.业务范围··················································8 二．市场分析····················································8 1.全国······················································8 2.重庆······················································9 三.宏观经济分析·················································9 行业发展分析···············································11 （1）婚礼创意设计概况······································11 （2）竞争对手分析··········································12 四．目标市场···················································13 五．营销策略···················································13 1.线上推广·················································13 2.线下推广·················································14 六．风险分析···················································14 七．STP分析·····················································14 1.市场细分············