广东省广州市培才高级中学高考英语复习课件：新人教选修9Unit5Insideadvertising-Reading（共39张）.pptVIP

4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time. Read the text carefully and fill in the blanks with proper words. How advertising works What is an advertisement? An advertisement is a 1______________________ that informs or influences people. message or announcement How advertising works How do advertisers make effective advertisements? Identify your target Advertisers 2 _______________________ and find out as much as possible about them, which 3 ___________ for decisions about what type of advertising techniques to use with this group. identify the target group forms the basis How do advertisers make effective advertisements? Appeal to your target In order to 4 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions. persuade How do advertisers make effective advertisements? Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 5____________ _________________.Obviously, cost will play a big part in this decision. place their ads in the right medium How effective are advertisements? However good an advertisement is, people 6 ______________ be persuaded if the product is unsuitable for them. On the other hand, 7______________________ to advertisements can help to change our opinions over time. are unlikely to being constantly exposed What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target