structureoftheanalysisandreport-homestead（25页）.docVIP

Guide for a Case Analysis Report January 2009 Romie Littrell AUT Business School Auckland University of Technology New Zealand Email: romielittrell@ This guide may be copied and distributed without limit, please cite and reference. -Notes compiled from several sources over several years- SUMMARY SUGGESTIONS FOR CASE ANALYSES These are general guidelines, each case is different, and requires a unique combination of analyses. Written case analyses usually include the following sections: Executive summary (Write this last but present it first in your written report.) Problem statement (past and present orientation) Objective statement (future orientation) Analysis of alternatives (linking the situation to the objectives through alternatives) Recommendations (linking the chosen alternatives to the problem) Implementation (showing the steps and feasibility of realising the recommendation) The quality of a case analysis depends upon the following 5 points: Organisation (coverage, clarity, and presentation style) Problem and Objective Identification (depth and utility to the company) Analysis of Alternatives and Recommendation (breadth and realism in alternatives and basis of the recommendation) Implementation (comprehensiveness of action plan/steps, contingency plans, likelihood of success/feasibility) Overall Appraisal (Overall assessment of fit - both internally and to the facts of the case) Format for Case Analysis Analyzing a business situation needs a formatted plan of action. In a business case analysis, the goal of the process is the pursuit of knowledge. Case analysts try to understand all elements in a particular business situation so that they can recommend action to improve that situation. The entire process must be systematic. In a case analysis, there should be a standard set of principles and procedures followed in examining a particular situation and making appropriate recommendations. There are many ways for students to approach th