零售業的物流配送管理.docVIP

专业代码： 学 号： 20092240230 密 级： 高 职 毕 业 论 文 论文题目：零售业的物流配送管理 作者姓名 申 玉 龙 导师姓名及 专业技术职务 杨 蕊 校外指导教师姓名专业技术职务 年 月 日 摘 要：申玉龙 目前，物流已被提升到企业三大竞争力之一的高度，特别对零售业的大规模发展产生着重大的作用。正是基于我国零售业的比较弱小的发展现状以及物流作为“第三利润源泉”在提高零售业竞争力中的巨大作用，本论文从零售业的物流角度，揭示了零售业物流的内涵，分析了我国零售业的物流现状及存在的主要问题，探讨了我国零售业的物流发展策略，提供了零售业的物流发展策略及其实施措施的一个总体决策模型，以求对我国零售业的物流发展有所启示，进而对我国零售业的发展有所贡献。 本论文以德州市中小零售业物流为主要研究对象。在理论与实际相结合的基础上，通过对德州市中小零售业物流的分析，认清随着我国零售业的全面开放,零售市场的竞争日趋激烈。对于德州市中小零售企业而言,如何在竞争激烈的市场环境下通过发展物流谋求自身的长远发展也就成为急需解决的问题。 关键词：零售业物流；发展；策略DeZhou City Retail Logistics Development Strategy Study Abstract At present, the logistics have been upgraded to the competitiveness of enterprises, one of three high, especially for large-scale development of the retail industry had a significant role. It is precisely because of Chinas relatively weak retail sector as well as the development of logistics as the third profit source in the retail sector improve the competitiveness of the great role, the papers from the retail logistics point of view, reveals the meaning of retail logistics, analysis Chinas retail and logistics status of the main problems to explore the logistics of our retail development strategy, provides retail logistics development strategy and the implementation of measures in an overall decision-making model, so the logistics of our retail development some inspiration, and of our country contribute to the development of the retail industry. In this paper, DeZhou City in small and medium-sized retail logistics as the main study. In theory and practice on the basis of the DeZhou City through the analysis of small and medium-sized retail logistics, and understand with the full liberalization of Chinas retail industry, retail market competition is increasingly fierce. DeZhou City for small and medium-sized retail enterprises, how in the highly competitive market environment through the development of logi