telematics介绍).ppt

Automotive Telematics and Multimedia in the United States Outline of Presentation Defining Telematics Passenger Car Telematics Market Overview Commercial Vehicle Telematics Market Overview Recent Developments: Emerging Drivers of Growth in the Passenger Market Future Trends in Passenger Car Telematics Future Trends in Commercial Vehicle Telematics Defining Telematics Defining Telematics the convergence of wireless communications, location technology, and in-vehicle electronics which is being used to integrate the automobile into the information age Telematics Building Blocks:Technologies Telematics Building Blocks:Applications and Services Passenger Car Telematics Market Overview The U.S. Passenger Car Market:Current Device Options Autonomous navigation systems Integrated multimedia systems On-board personal computers Rear-seat entertainment systems Installed wireless phones Can be integrated with mayday service Handheld wireless phones and PDAs Not telematics devices Could affect telematics demand Similar technologies/functions, but portable Wireless integration soon possible The U.S. Passenger Car Market:Current Service Options OEM mayday or emergency call services GM/Saab OnStar, Ford/Lincoln RESCU, Mercedes TeleAid, Jaguar Assist, etc. Simple interface, connects to human voice Fee- or subscription-based Range of services (mayday, concierge, etc.) Independent information and emergency call services ATX, Cross Country Group Similar services, fees, etc., to OEM systems Often serve as call centers for OEM systems The U.S. Passenger Car Market:Key Telematics Suppliers Commercial Vehicle Telematics Market Overview The U.S. Telematics Market:Telematics Devices for Tractors On-board integrated telematics systems On-board computer, GPS, wireless communications, interface with tractor data bus Driver interface in cab for data and voice communications with dispatcher Screen for incoming text messages with keyboard or touchscreen for sending messages The U.S. Telemat