服装心理学[精选].docVIP

服 装 心 理 学 进入21世纪后我国服装消费特点及变化趋势 摘 要 人类已跨入21世纪，服装的流行也将随着社会经济发展，科学技术进步，气候环境变化，人们生活水准的提高，而引起重大变化。 流行，变化莫测，它的变化受到诸多因素的影响，如相互模仿效应的结果，即所谓的穿着的人多了便构成了流行．那么在流行中把握消费者的审美心理，也称得上是因时、因地制宜．当前， 服装消费者的消费心理已渐趋成熟，并呈现出相互结合的特征。由于流行趋势的世界同步性正在逐步加强，因此有效把握流行趋势成为企业竞争的重要手段，正确掌握最新流行预测资讯，就有可能获得更大市场份额，毕竟，追逐流行的消费群体占绝大多数，因此有效掌握流行元素、充分挖掘目标消费群的时尚需求与诉求点，才能最终诱发消费者购买欲。因此，本文从服装消费特点，服装消费趋势两个大的方面来进行讨论。 关键词：服装消费 ；绿色纺织品 ；绿色纤维 ；智能化 ；功能化 ；国际化 ABSTRACT Human has entered the 21st century, with the introduction of fashion will also social and economic development, science and technology progress, climate change, the improvement of peoples living standard, and cause significant change. Popular, unpredictable, and its change is affected by many factors, such as by imitating effect of results, the so-called wearing it constitute popular. So in popularity of grasps the consumer of aesthetic psychology, also it is because when, adjust measures to local conditions. Currently, the clothing of consumer psychology has gradually mature, and show a combination of features. Due to the popular trend of world synchronicities are strengthened gradually, so hold effectively fashion trend to become the enterprise competition the important means of correct control latest popular forecast information, it is possible to obtain more market share, after all, chasing popular consumption group majority, thus effectively master popular element, fully excavating target consumers fashion demand and appeal point, can eventually trigger consumers to buy. Therefore, this article from clothing consumption characteristics, clothing consumption tendency to two aspects are discussed. Keywords: Clothing consumption; Green textile, Green fiber, Intelligent, Functionalized; internationalization 目 录 1． 21世纪我国服装消费特点···························5 2． 21世纪我国服装消费趋势···························6 2.1 服装及其生产将更符合环境要求·······