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The own-race advantage in face recognition William Hayward University of Hong Kong Collaborators Face inversion Faces show a reliable pattern of brain activation (eg., fMRI) Perceptual Encoding of Faces Face information Face processing Own-race advantage (ORA) Although we are good at recognizing faces, not all faces are recognized equally We are particularly good with faces of our own race (ORA) ORA occurs for all races not just that some races are more similar Observers are both more likely to recognize an own-race face, and more likely to incorrectly identify an other-race face (Meissner Brigham, 2001) The Facebook Experiment Phase 1: Name learning Facebook Experiment Results: Learning Results: Memory Test The own-race advantage The own-race advantage is empirically demonstrable What is the cause of the ORA? Given that we can separate face information into “features” and “configurations”, does the ORA occur for both types of information? Our research program We have tested White Australians and HK Chinese participants Tested a variety of tasks, including perceptual and recognition memory We have tried to equate the contributions of configural and component face information 80 participants: 40 in Hong Kong 40 in Perth Two versions of a face differed according to either configural or component differences Configural Differences Configural Differences Configural Differences Configural Differences Configural Differences Component Differences Component Differences Component Differences Component Differences Component Differences Expected results Judgments for upright faces should be more accurate than for inverted faces For upright, own-race faces should be judged more accurately than other-race faces Is the own-race advantage going to be found for both component and configural information? Both HK and Australian participants show better recognition of own-race faces Both groups show an own-race advantage for both configural and component information No evidence fo
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