Decisi的on Support Systems.pptVIP

Decision Support Systems Chapter 9 Learning Objectives Identify the changes taking place in the form and use of decision support in business Identify the role and reporting alternatives of management information systems Describe how online analytical processing can meet key information needs of managers Explain the decision support system concept and how it differs from traditional management information systems Learning Objectives Explain how these information systems can support the information needs of executives, managers, and business professionals Executive information systems Enterprise information portals Knowledge management systems Learning Objectives Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business Give examples of ways expert systems can be used in business decision-making situations Decision Support in Business Case 1: Hillman Group, Avnet, Quaker Chemical BI refers to a variety of software applications used to analyze an organization’s raw data and extract useful insights from them BI tools, coupled with business process changes, can have a significant impact on the bottom line Most companies don’t understand their business processes well enough to determine how to improve them Companies using BI to uncover flawed business processes can more successfully compete against companies using BI merely to monitor what’s happening Case Questions What are the business benefits of BI deployments such as those implemented by Avnet and Quaker Chemical? What roles do data and business processes play in achieving those benefits? What are the main challenges to the change of mindset required to extend BI tools beyond mere reporting? What can companies do to overcome them? Case Questions Avnet and Quaker Chemical implemented systems and processes that affect the practices of their salespeople In which ways did the latter benefit from these new implementations? How important