中國果蔬物流的发展现状和对策分析.docVIP

郑州升达经贸管理学院 毕 业 论 文 题 目 中国果蔬物流的发展现状和对策分析 院系名称： 市场营销系 专业班级： 物流管理本科一班 学生姓名： 赵亚想 学 号： 2008049147 指导教师： 宁震霖 2012年 1 月 21 日中国果蔬物流的发展现状和对策分析 摘要 随着社会经济的发展和人们生活水平的提高，人们的消费观念也有很大的转变，果蔬果蔬果蔬物流果蔬果蔬物流物流 China fruit and vegetable logistics development present situation and the countermeasure analysis Abstract With the rapid development of economy and the improvement of our living standard, people’s view of consumption has changed a lot .Due to the great proportion of nutrient and healthy ingredient that the fruit and vegetable product has, it becomes popular among people. Meanwhile , the consumer market requires a higher level of distribution service ?of the product : people not only demand a wide range of fruit and vegetable product and an in time delivery ?,but also pay a even closer attention to the freshness and the quality of the product .It is increasingly vital to establish a system of logistics to meet the needs of the consumers ,to ensure the high freshness, the nutritional quality ,the safety and the health of the product . These articles analyses and investigate the current situation of the logistics of the fruit and vegetable product among our nation in a macroscopic view. Firstly, it presents the conception and the connotation of Cold Chain Logistics. Secondly, it analyses the current condition of the logistics of the fruit and vegetable and shows the problems existing in the system .Finally, aiming to the exist problems, it offers some feasible advices and measures to improve the current condition of the logistics of the fruit and vegetable. Key Words: fruit and vegetable product; modern logistics; Current status of development; measures 目录 1 引言 1 2果蔬物流的内涵和特点 1 2.1果蔬物流的内涵意义 1 2.2中国果蔬物流的特点分析 1 3中国果蔬物流发展现状与前景分析 3 3.1 中国果蔬物流发展的现状分析 3 3.1.1 重视程度不够，理论研究滞后 3 3.1.2 小户分散经营，缺乏规模效益，