大学毕设论文--美团网与大众点评合并案商务谈判策划书.doc

沉睡的小奶茶 美团网与大众点评合并案商务谈判 代表方：美团网 团队：沉睡的小奶茶 PAGE \* MERGEFORMAT 2 PAGE \* MERGEFORMAT 2 目录 TOC \o 1-3 \h \u HYPERLINK \l _Toc256000000 一、谈判主题剪氡胞琨 PAGEREF _Toc256000000 \h 1 HYPERLINK \l _Toc256000001 2、谈判团队剪氡胞琨 PAGEREF _Toc256000001 \h 2 HYPERLINK \l _Toc256000002 三、谈判背景剪氡胞琨 PAGEREF _Toc256000002 \h 2 HYPERLINK \l _Toc256000003 3.1宏观背景背景分析：剪氡胞琨 PAGEREF _Toc256000003 \h 2 HYPERLINK \l _Toc256000004 3.2我方背景分析剪氡胞琨 PAGEREF _Toc256000004 \h 6 HYPERLINK \l _Toc256000005 四、双方优势劣势分析剪氡胞琨 PAGEREF _Toc256000005 \h 9 HYPERLINK \l _Toc256000006 4.1我方优势劣势分析——swot分析剪氡胞琨 PAGEREF _Toc256000006 \h 9 HYPERLINK \l _Toc256000007 4.2对方优势劣势分析——swot剪氡胞琨 PAGEREF _Toc256000007 \h 14 HYPERLINK \l _Toc256000008 五、谈判目标剪氡胞琨 PAGEREF _Toc256000008 \h 17 HYPERLINK \l _Toc256000009 5.1最优期望目标剪氡胞琨 PAGEREF _Toc256000009 \h 17 HYPERLINK \l _Toc256000010 5.2实际需求目标剪氡胞琨 PAGEREF _Toc256000010 \h 19 HYPERLINK \l _Toc256000011 5.3可接受目标剪氡胞琨 PAGEREF _Toc256000011 \h 19 HYPERLINK \l _Toc256000012 5.4最低目标剪氡胞琨 PAGEREF _Toc256000012 \h 20 HYPERLINK \l _Toc256000013 6、辩题理解剪氡胞琨 PAGEREF _Toc256000013 \h 21 HYPERLINK \l _Toc256000014 6.1人事问题剪氡胞琨 PAGEREF _Toc256000014 \h 21 HYPERLINK \l _Toc256000015 6.1.1相关案例：土豆与优酷的人事问题剪氡胞琨 PAGEREF _Toc256000015 \h 21 HYPERLINK \l _Toc256000016 6.1.2我方人事方面的考虑剪氡胞琨 PAGEREF _Toc256000016 \h 23 HYPERLINK \l _Toc256000017 6.2股东股权剪氡胞琨 PAGEREF _Toc256000017 \h 24 HYPERLINK \l _Toc256000018 6.3未来发展战略剪氡胞琨 PAGEREF _Toc256000018 \h 25 HYPERLINK \l _Toc256000019 七、谈判程序和策略剪氡胞琨 PAGEREF _Toc256000019 \h 25 HYPERLINK \l _Toc256000020 7.1商务谈判前的准备剪氡胞琨 PAGEREF _Toc256000020 \h 26 HYPERLINK \l _Toc256000021 7.2其他注意事项剪氡胞琨 PAGEREF _Toc256000021 \h 27 HYPERLINK \l _Toc256000022 7.3谈判程序剪氡胞琨 PAGEREF _Toc256000022 \h 28 HYPERLINK \l _Toc256000023 八、应急预案剪氡胞琨 PAGEREF _Toc256000023 \h 29 HYPERLINK \l _Toc256000024 8.1处理谈判中出现重大利益冲突的应急策略剪氡胞琨 PAGEREF _Toc256000024 \h 29 HYPERLINK \l _Toc256000025 8.2处理谈判中出现僵局的应急策略剪氡胞琨 PAGEREF _Toc256000025 \h 30 HYPERLINK \l _Toc2