BC1--(new32)communicating in international business..ppt

Communicating in International Business XU Yi Part 1: Form and Structure of Business Correspondence XU Yi Lecture Structure The Principle of the Business Correspondence The letter format Parts of the Business Letter Addressing Envelops The Facsimile The E-mail The Principle of the Business Correspondence Business Correspondence: The correspondence which was used in doing international business Business Writing and Business Correspondence Queen’s English and American English The Principle of the Business Correspondence About the Writer A good command of standard English Knowledge of business theory and practice Knowledge of technical terms Knowledge of psychology Skill in salesmanship The Principle of the Business Correspondence Some Rules of Good Writing Studying your reader’s interest Adopting the right tone Writing naturally and sincerely Being courteous and considerate Avoiding wordiness Avoiding old commercial jargon Planning your letter and writing effectively The Principle of the Business Correspondence Courtesy We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. The Principle of the Business Correspondence Be sincerely tactful, thoughtful and appreciative Take a personable, friendly and modest tone Omit expressions that irritate, hurt or belittle It is always offensive to show any sign of arrogance or prejudice Be prompt in reply. If your answer is delayed, give strong and understandable reason Unfortunately we cannot fill your order because you failed to send your check We shall be glad to fill your order as soon as we receive your check The Principle of the Business Correspondence Consideration