PerformanceEvaluationofRigidPCBFirmsinTaiwan.docVIP

Performance Evaluation of Rigid PCB Firms in Taiwan Wen-Kung Lin1, Shu-Huan Ko2 and Rong-Tsu Wang3 Department of Marketing and Logistics, Vanung University, Taiwan wk@mail.vnu.edu.tw1 shuhuanko@mail.vnu.edu.tw2 caroljoe@mail.vnu.edu.tw3 Corresponding Author: caroljoe@mail.vnu.edu.tw Abstract The purpose of this paper is to measure production and marketing efficiencies in the printed circuit board (PCB) industry using Grey Relation Analysis (GRA) and Data Envelopment Analysis (DEA) techniques. A total of 31 indicators were initially considered, with nine being finally selected - five indicato