跨文化沟通1[精选].pptVIP

跨文化沟通Cross Cultural Communication What is culture? 广义： 人类所创造的一切物质财富和精神财富的总和。 狭义： 被某一个群体所共享的价值观和行为准则。 从管理沟通的角度来看，我们更倾向于把文化定义为某一组织特有的行为特征，是人们解决问题的方式。 What are the culture differences? 文化震惊 Cultural Shock 跨文化沟通的特点是文化与沟通的联系非常密切。 由于文化相异，沟通时会遭遇“文化震惊”或“文化误解” 。 案例： Case Study 你是一家中美合资企业的生产主管，小刘是你的下属，工作一直认真负责，你们俩私交很好。昨天，你发现小刘在操作叉车运送物料时因未按规范操作导致车间的防火门被撞的轻微变形。环顾四周，你没有发现其他人在场。你当场对小刘进行了批评教育，小刘承认了错误并表示下不为例。根据公司的规定，这件事情属于安全事故，需要上报公司并给予相应的处理，但如果你不主动上报，公司也无法追究。 - 你会怎么办？ You are the production supervisor of a Sino-American enterprise. As your subordinate, Liu is responsible for his work and also he has good relationship with you. Yesterday you found that the fire-proof door was distorted slightly after being collided. The reason was that Liu didn’t drive the forklift according to the working instruction. Looking around, you didn’t find anyone present. You educated Liu who admitted his mistake and promised not to repeat it next time. Based on the company’s policy, this case fell into the category titled ‘Safety Incident’ which should be reported and dealt with accordingly. However, the company could do nothing if you chose not to report. - What will you do? Case Study Bob 是一家中美合资企业总经理，今天主持一个会议讨论关于部门配置工作用车的问题，财务经理提出财务部门人比较多，为了节约成本，可以配置一台大一点的中巴车，而且，这辆车可以和采购部门共同使用，也便于两个部门间的沟通和交流。采购部经理未提出反对意见。市场部经理认为他们部门的人相对较少，买一辆小汽车就可以了。Bob听后觉得大家讲的很有道理，当场拍板财务部、采购部合配一辆中巴车，市场部配一辆小汽车。第二天……… 你估计第二天会出现什么情况？ 你认为Bob做的对吗？ Bob is the GM of a Sino-American enterprise. Today he is presiding over a meeting about vehicle distribution for departments. The Finance Manager has raised that a minibus should be purchased for holding more people and saving costs. In addition, the financial people can share the bus with Purchasing so that two departments could strengthen communication. The Purchasing Manager did not oppose the proposal. Taking the consideration of less staff in Marking, the Marketing Manager has proposed to buy a car. Bob thinks that 2 proposals