(携程旅行网移动电子商务发展的策略分析.docVIP

携程旅行网移动电子商务发展的策略分析 摘 要 现阶段，随着智能手机以及无线城市建设的推开演进，越来越多的人改变了桌面电脑上网的方式，转而通过智能移动终端来浏览网络。这种转变对于很多产业而言是一个可加利用的商机，同样对于电子商务领域更是一个崭新的可供发展的平台和一个可以持续提供企业发展的良机 携程旅行网作为中国领先的在线旅行服务公司，成功整合了高科技产业与传统旅行业，向超过4000万提供集酒店预订、机票预订、度假预订、、特惠商户及在内的全方位旅行服务，被誉为互联网和传统旅游无缝结合的典范。 关键词：C2B；携程旅行网；移动电子商务Ctrip mobile e-commerce development strategy analysis Abstract At?present,?with?the?development?of?smart?phones?and?‘wireless?city’?construction,?more?and?more?people?turn?to?browse?network?by?intelligent?mobile?terminal?instead?of?surfing?the?internet?by?desktop?computers.?It?is?no?doubt?that?such?a?change?is?a?favorable?business?opportunity?for?many?enterprises.?Especially?For?e-commerce?field,?the?change?is?a?brand-new?platform?for?development?and?a?good?opportunity?to?promote?sustainable?development?of?enterprises.As?a?leading?online?travel?service?company?and?splendid?travel?e-commerce?supplier?in?the?industry,?Ctrip?has?not?only?successfully?combined?high-technology?industry?with?traditional?travel?industry?but?also?provided?over?40,000,000?members?with?all-round?travel?service?including?hotel?reservation,?airline?ticket?reservation,?vacation?reservation,?business?travel?management,?preference?commercial?tenant?and?travel?information.?Therefore,?it?is?honored?as?a?model?of?travel?e-commerce?which?combines?internet?with?traditional?travel?seamlessly.This?thesis?concentrates?on?discussing?how?to?make?Ctrip?develop?better?and?faster?in?future?development?with?the?help?of?the?development?of?mobile?communication?technology?as?well?as?how?to?make?Ctrip?such?a?traditional?network?service?enterprise?produce?profit?and?develop?itself?by?using?the?e-commerce?mode?C2B. Key Words: C2B Ctrip e-commerce目 录 1 绪论 1 1.1我国电子商务的发展现状背景 1 1.2携程旅行网的电子商务之路 1 1.3如何制定携程旅行网的移动电子商务发展方向 3 2 理论综述 4 2.1旅游电子商务的概念、特征及分类 4 2.2 旅游电子商务盈利模式分析 5 2.3 旅游电子商务发展存在的问题 5 3 移动电子商务与携程旅行网 6 3.1 携程旅行电子商务的构成 6 3.2 携程旅行网的移动电子商务发展现状 7 3.3携程旅行网着重发展移动电子商务的理由 8 3.4 携程旅行网移动电子商务存在的问题 8 4 C2B商业模式和携程旅行网 10 4.1 C2B商业模式是什么 10 4.2 C2B在旅行