广告英语精要教案Chap007..docVIP

Chapter 07 Developing marketing and advertising plans Objectives The objective here is to describe the process of marketing and advertising planning. Marketers and advertisers need to understand the various ways plans are created. They must know how to analyze situations; set realistic, attainable objectives; develop strategies to achieve them, and establish budgets for marketing communications. (p. 177) After studying this chapter, your students will be able to: Slides 7–2, 7–3 Explain the role and importance of a marketing plan. Give examples of need-satisfying and sales-target objectives