(海南中小型旅行社的现状及发展分析论文.docVIP

大连工业大学艺术与信息工程学院 本科毕业设计（论文） 题目：海南中小旅行社的现状及发展对策分析ABSTRACT Since the reform and opening up, along with Chinas rapid development of tourism, the ravel agency industry in China has undergone tremendous changes, especially in the recent ten years, the industry continues to expand the scale, increasing practitioners, management system innovation, the operating environment is improved ceaselessly, the travel agency industry of China has become to promote economic growth, expanding employment the channel is one of the important service industry. In the construction of Hainan international tourism island in the new shape, the rapid development of Hainan small and medium sized travel agencies to Hainan tourism industry to the opportunities and challenges. Facing these problems, in this paper, through the practice of collected information on the construction of Hainan middle and small travel agency development. The study on Hainan travel agency problems, through a portion of the collection. Such as right of administration and management right in between the existing problems, the management and management of the exchanges and cooperation between the relations and other aspects of the analysis and the solution.The use of SWOT analysis, combined with the Hainan tourism development present situation and the local tourism resources, tourists actual characteristic, put forward Hainan travel agency development programmer. The characteristics of this paper lies in the human resource management and marketing theory, through to the Hainan small and medium-sized travel agencies practice investigation, analysis of the combination. According to the Hainan province tourism industry development present situation, starting from the practice, constantly digging, found in favor of the development of tourist industry of Hainan road. Keywords: The tourism industry in Hainan; Travel Agency; Development present situation analysis; Human resources; Marketing strategy 目 录 第一章