新职业英语_经贸英语教案_Unit1..docVIP

Unit 1 Business Relations 本单元结合国际经贸业务中的典型工作流程、工作场景，概述经贸行业中的第一个工作环节——“建立业务关系”： 建立业务关系：通过整体介绍首先明确建立业务关系的重要性、常用方法以及一些注意事项，并结合具体实力初步掌握业务关系的方法，如写商务信件(Reading A); 客户接待：在具体的场景下——包括打电话和直接会面，公司相关人员约见、接待客户，向客户介绍自己的公司及产品，并就合作意向和事宜进行初步接洽(Listening Speaking); 客户背景：通过多种途径了解客户的背景信息，对可能进行合作的客户及其产品有比较清楚准确的了解(Reading B); 确立业务关系：客户与公司通过比较正式的形式——书面方式，沟通和确立业务关系(Writing). Unit Objectives After studying this unit, you are able to: Understand how to establish business relations Receive a client Answer phone calls from potential customers Write and answer emails for establishing business relations Warming-up Task 1 The following logos represent some of the most famous multinational companies in the world. Which ones are you familiar with? Please choose and talk about the companies and their products or services briefly. Phliops Royal Philips Electronics of the Netherlands focuses on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting. Philips integrates technologies and design into people-centric solutions, providing a great variety of products such as juicer, coffee maker, patient monitor, etc. Nokia Nokia Corporation is a Finnish multinational communications corporation engaged in the manufacturing of mobile devices and in converging Internet and communications industries. It is the world’s largest manufacturer of mobile telephone. Wal-Mart Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the 2008 Fortune Global 500. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972. Lenovo Lenovo Group Limited in the world’s fourth largest personal computer manufacturer, after Hewlett-Packard and Dell of the US and Acer of China’s Taiwan. Lenovo produces desktops, laptops, servers, hand-held computers, im