(英语口语考试情景对话.docxVIP

Helen： We want to use the right marketing mix to reach our target market. 海伦： 我们想要使用正确的行销媒体来达到市场目标。 Leonard： Certainly. Weve done some tactical planning already. We think weve come up with a good plan. 李奥纳德： 当然。我们已经完成一些战略计画。我们认为我们已经提出一项不错的计画。 Helen： What media do you plan to use? 海伦： 你们准备使用何种媒体？ Leonard： Well, taking into account the image you want to project, weve asked our copywriters to prepare copy for computer magazines and the Internet first. 李奥纳德： 考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好电脑杂志稿及网际网路用稿。 Helen： So that way, our advertising dollars would be focused on people we know are computer users. 海伦： 这样一来，我们的广告花费就会针对在，如我们所知，电脑使用者身上。 Leonard： Yes. Well also run billboard and newspaper ads to help create broad brand recognition. 李奥纳德： 是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。 Helen： Will there be any direct mail? 海伦： 会有任何广告邮件吗？ Leonard： No. That would not be correct for a manufacturer like you. Leave that to the retailers. 李奥纳德： 没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。 Helen： Good point. Please prepare a more detailed proposal, and then Ill pitch it to the higher-ups. 海伦： 说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。 Leonard： Great. Well get started right away. 李奥纳德： 太好了。我们马上准备。 Lester： As you know, the FastTrek 2000 is due for release next month. I think weve finally worked the kinks out. 莱司特： 正如你所知，FastTrek 2000预定在下个月推出。我想我们已经解决了所有琐碎的问题。 Helen： Great. Thats vital. Quality is the focus of the ad campaign. The boards must work well if theyre going to be the cash cow we want them to be. 海伦： 太好了。那很重要。品质是广告活动的焦点。如果要让这些介面卡如我们所要的成为摇钱树的话，就不能出乱子。 Lester： Lets go over our promotion plans again. 莱司特： 我们再看一遍我们的促销计画。 Helen： OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows. 海伦： 我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经为电脑展在起跑了。 Lester： Good. What about print and radio? 莱司特： 很好，那印刷品和广播呢？ Helen： Weve taken out fullads for two large trade magazines. And more important, our press releases have been well