Business_Management_981015.ppt.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 企業管理報告 第二組 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 組長：張世謙(PPT編輯，資料彙整) 組員：張政文(書面資料編輯，資料收集) 組員：蔡明昌(書面資料編輯， PPT編輯) 組員：李自恒(資料收集，資料總整理，報告) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 大 綱 一、Hang Tan與佐丹奴各個經營策略? 二、Hang Tan與佐丹奴個經營策略背後原因? 三、Hang Tan與佐丹奴其優缺點? 四、La new 開兩家其經營策略? 五、La new 開兩家其優缺點? 六、Momo與YOYO如何創造產品差異性? 七、Momo與YOYO其價格、通路與推廣決策比較？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 一、Hang Tan與佐丹奴各個經營策略?(1/4) 一、Hang Tan目前以零售業務和品牌授權兩大部分努力建立 長期經營的企業管理機制外，並積極從事亞洲區零售業務的拓 展，此外更致力於世界性的品牌管理及授權。 二、目前Hang Tan(品牌)以3大經營理念為概念以品牌歷史為 推動其概念而其三大概念如下: Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 一、Hang Tan與佐丹奴各個經營策略?(2/4) 1品牌架構: HANG TEN品牌在1960年初建立之際，首先以「專業運動服 飾領導品牌」為發展目標，逐漸獲得全球消費者的信賴與肯 定。 其商品設計及運動休閒時尚的概念合流，持續拓展產品 線與企業版圖，HANG TEN，在短時間內迅速建立休閒連鎖 服飾第一品牌的地位，鎖定中階消費市場及親民訂價策略。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 2品牌精神: HANGING TEN意指雙腳緊貼住衝浪板，HANG TEN這個源 自美國加州的世界性休閒服裝品牌，以濃厚美式自由風格與