2008年长沙唐湘家电市场商业项目策略报告最终69页幻灯片.pptVIP

唐湘电器大市场营销策略报告 目录 策略运作目标··················································03 项目策划背景··················································06 项目情景分析··················································12 项目发展策略··················································20 项目定位策略··················································27 项目招商策略··················································41 项目推广策略··················································47 策略运作目标 策划目标 策划目标 项目策划背景 唐湘电器大市场从06年开始立项到目前已经有一年多时间，项目建筑施工及部分楼体装修已完成，中间商铺基本销售出去，但项目的整体招商没有达到预期，前期未能如期开业，项目的发展没有达到立项目标。 策划背景——立项目标 策划背景——项目现状 策划背景——建筑规划已成定局 整体策划的思路是要解决现实情况