Unit7-电子商务英语(第二版)-陈晓鸣-PPT讲解.ppt

学习目标 1、通过本节Blog的学习，了解网络营销的涵义，功能和方法，掌握网络营销的几种重要工具。 2、通过精读部分的学习，了解1997年中国网络营销的开创年代，以及现代的网络营销观念。 3、掌握常用的专业词汇以及翻译技巧，会正确翻译文中的一些重要句子。 E-marketing The basic idea of E-marketing is to provide the benefit conditions for the management of company through the Internet, which is acted for the company’s whole goal and is the part of the whole marketing strategy. Through E-marketing, I can establish company’s brand, make the Website Promotion, sell products and submit information on-line, carry out research and promotion, and consolidate business relationship with customers, etc. There are two methods for m