Unit7-电子商务英语(第二版)-陈晓鸣-PPT讲解.ppt

学习目标 1、通过本节Blog的学习，了解网络营销的涵义，功能和方法，掌握网络营销的几种重要工具。 2、通过精读部分的学习，了解1997年中国网络营销的开创年代，以及现代的网络营销观念。 3、掌握常用的专业词汇以及翻译技巧，会正确翻译文中的一些重要句子。 E-marketing The basic idea of E-marketing is to provide the benefit conditions for the management of company through the Internet, which is acted for the company’s whole goal and is the part of the whole marketing strategy. Through E-marketing, I can establish company’s brand, make the Website Promotion, sell products and submit information on-line, carry out research and promotion, and consolidate business relationship with customers, etc. There are two methods for me to do E-marketing, one is to build the website of company, and the other is not. Such as the Dell Company that has sold its own product on itself website . The later sold its product on the other online service provider. There are various tools for E-marketing, my favorite ways are such as using my company owned website, search engines, like Google and Baidu, both of them are famous search engines in China and even in the world. I can also use e-mails to send the marketing information, one way is the inner e-mail list owned to the company, by which I can gather many e-mail addresses as my own resource to multi-send to e-mail addresses. The other way is to use the external mailing lists that belong to e-mail servers which can stand for my company to send marketing information out to mass, so we can save a lot of time and energy to do the other tasks. 学习内容 Blog marketing also can be used, the special platform as or blog menu on the e-commerce site as is the better choice for us to do E-marketing job. In addition, along with the development of web2.0 technology, came out many E-marketing methods. Really Simple Syndication tool is the one, such as POTU RSS reading explore，and BBS, instant message tool QQ，ALIWANGWANG，SKYPE, MSN, EBooks can be used according to the company special situation. The year 1997 and E-marketing For Chinese, the year 1997 is not a normal day, because H