Research on the refinement and innovation of the localization elements of the corporate logo design.docVIP

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2017-01-23 发布于北京
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Research on the refinement and innovation of the localization elements of the corporate logo design.doc

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Research on the refinement and innovation of the localization elements of the corporate logo design 　　Abstract. In this paper， the brand is used as a corporate logo means， and on this basis the refinement and innovation of the localization elements are discussed. As far as the corporate logo， the brand is the holographic concentration of all sums of the intangible assets of enterprises or brand subjects （including the city， the individuals， etc.）. And this concentration can be identified by specific symbols. It is the product of the interaction between the subject and the object， the subject and the society， the enterprises and the consumers. 　　Key words： Corporate identity； brand； localization； innovation 　　In this paper， the brand is used as a corporate logo means， and on this basis the refinement and innovation of the localization elements are discussed. Brand is a kind of evaluation and cognition of the enterprise and its products， after-sale service and culture value， and is a kind of trust. Brand is a kind of embodiment and representative of the commodity quality. When people think of a brand， at the same time， they can associate the fashion， culture and value. While the enterprises continue to create the brand， they create the fashion and cultivate the culture. With the business becoming stronger， they upgrade constantly from the low added value to higher added value， and transform to the high level of product development advantages， product quality advantages， and cultural innovation advantage. When the brand culture is recognized and received by the market， the brand will have its market value. 　　As far as the corporate logo， the brand is the holographic concentration of all sums of the intangible assets of enterprises or brand subjects （including the city， the individuals， etc.）. And this concentration can be identified by specific symbols. It is the product of the interaction between the subject and the object， the subject and the society， the ent