11有市场势力的定价重点.pptVIP

* * * * * * * * * * * * * * * * (The marginal expenditure is higher because purchasing an additional unit raises the average expenditure paid for all units bought in the outside market.) The marginal expenditure is the opportunity cost of buying an engine outside, and therefore should equal the transfer price paid to the Engine Division, so the transfer price will be greater than the price paid outside. * * * * * 莱斯卡摩托在竞争性外部市场卖出发动机 图A11.4 最优转移价格现在仍是市场价格PE，M。该价格高于MCE与NMRE的交点，所以上游分部在外部市场卖掉部分发动机。上游分部生产MCE等于PE，M处的数量QE，1台发动机。下游分部只用其中的QE，2台，NMRE等于PE，M处的数量。与没有外部市场的图A11.2相比较，生产了更多的发动机但更少的汽车。 有非竞争性外部市