m b a- francisco pinto balsemo（m b -弗朗西斯科平托balsemo）（199页）.docVIP

Haute Ecole “Groupe ICHEC – ISC ST-Saint-Louis – ISFSC” EUROPEAN MASTER IN MULTIMEDIA AND AUDIOVISUAL BUSINESS ADMINISTRATION (E.M.M.A.B.A.) - Academic year 1999-2000 * Interactive Television – a new media industry in Portugal? Analysis of the current and future development of products and services Author: Célia Quico Thesis Supervisor: Prof. Carlos Correia Date: October 2000 * “Organised in Brussels with the support of the European Union’s Media II Programme and in co-operation with the University of Metz, the New University of Lisbon, the University of Athens, the University of Paris 8, Kemi-Tornio Polytechnic, Lapland University”. CONTENTS ACKNOLEDGMENTS 9 0. ABSTRACT 10 0.1. Research focus 11 0.2. Methodology 11 0.3. Research questions 11 0.4. Description of findings 12 0.5. Description of conclusions 14 1. INTRODUCTION 15 1.1. Essential Issues 16 1.1.1. Issue 17 1.1.2. Interest in the issue 18 1.1.3. The research questions 1.2. Methodology 20 1.2.1. Justification of methodology 20 1.2.2. Tools 21 1.2.3. Process Obstacles 23 1.3. Basic concepts and data 25 1.3.1. Interactive Television definition and categories 25 1.3.2. The industry drivers 27 1.3.3. Television at the crossroads 29 2. THE HISTORY –When? 32 2.1. Interactive Television before Internet 33 2.1.1. From Qube to the Full Service Network trial 33 2.1.2. Microsoft and the Cablesoft trials 34 2.1.3. Most common mistakes 34 2.2. Interactive Television after Internet 36 2.2.1. Aplying Internet’s lessons - Web TV 36 2.2.2. The first commercial systems – iTV / Hong Kong Telecom and Singapore ONE 37 2.2.3. France and England - towards success? 38 3. THE PLAYERS – Who? 39 3.1. Interactive Television industry structure 40 3.1.1. Convergence of Industries – television, telecoms, hardware and software 40 3.1.2. Television Operators - terrestrial, cable, satellite 41 3.1.3. Technical Devel