11第十一章商品的价格讲稿.ppt

Chapter 11 Price of Commodity商品的价格  Lesson 1 Pricing价格的掌握 1. Correctly Implement Pricing Principles 1) Determine the appropriate price on the basis of international price combined with our purchasing intention 2) Pricing should take into account other countries’ policies and regional rules in order to make the international trading conform to diplomacy. 3)Pricing should combine with purchasing intention: The determined price can be slightly higher or lower than the international price. The core principle is that pricing should be in line with the international price. 2. Price Components of Export Commodities 出口商品价格构成 2.1 Four Components 出口商品单价的四个组成部分 The price of export commodity is composed of four indispensable parts: Pricing Currency, Units of Measurement, Unit Value (Price), Trade Terms. For instance, USD100/MT CIF HAMBURG. 2.2 Components of FOB, CFR and CIF FOB、CFR、CIF三种贸易术语的构成 Price of FOB = Purchase Cost + Domestic Cost + Net Profit Price of CFR = Purchase Cost + Domestic Cost + Overseas Freight + Net Profit Price of CIF = Purchase Cost + Domestic Cost + Overseas Freight + Overseas Insurance + Net Profit 3.Export Exchange Cost 出口换汇成本 3.1 Definition定义 It refers to the amount of RMB required for a unit of foreign currency of certain export commodity. 3.2 Formula 计算公式 3.2.1 Total Export Cost出口总成本 Total Export Cost is composed of purchase cost, domestic cost and export tax, which means the total domestic cost paid by foreign trade enterprises for export commodities. The export cost price is calculated on the basis of total export cost, excluding any overseas cost; Transaction price of exports includes overseas freight, insurance premiums, and commissions etc. 3.2.2 Export Foreign Exchange Net Income出口外汇净收入 Export Foreign Exchange Net Income comprises total export foreign exchange excluding labor cost and other non-trade foreign exchange (freight, insurance premiums, and banking charges). FOB – Foreign Exchange Net Income CIF – Foreign Exchange